iCarBuyer - Conversion Funnel

The full journey from someone seeing an ad to becoming a lead. Every stage has to work. If any stage has too much friction, everything below it gets nothing.

Tap any stage for details.

Advertising
Someone sees an adGoogle, Facebook, YouTube, or word of mouth.
Homepage
They land on icarbuyer.comDecide whether to go further.
Deal Builder
They build their car dealVehicle, pricing, trade-in, fees. 12-14 steps.
Account Creation
They create an accountEmail + verification. Possible drop-off point.
Save & Submit
They save or shareKeep it, or send it to an advisor.
Lead
It becomes a leadShared deals route to a dealer.

Someone sees an ad

Google Ads, Facebook, YouTube, or word of mouth.

They land on icarbuyer.com

They see the homepage and decide whether to go further.

They build their car deal

Vehicle, pricing, protection, trade-in, fees, payment terms. 12-14 steps.

They create an account

Email and verification code after finishing the deal. This might be where we're losing people.

They save or share

Keep it for themselves, or send it to an advisor.

It becomes a lead

Shared deals can be routed to a dealer.

The general process: Fix the tightest bottleneck first, then move to the next one. There's no point widening the top of the funnel if people are getting stuck halfway through. We don't have hard numbers yet, but we have a good sense of where the problems are.

Based on what's in the system today - April 7, 2026